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5 Places to Find New Leaders

One of our recent blog posts centered on several qualities that you will find in a real leader. Once you’ve determined what you are looking for in a new leader who might potentially run for office, you need to think about where you will find the people that have those qualities. Here are the best places to start:

1. Your Organization: Most of the people who are working hard to plan rallies or organize efforts to lobby your county commission have leadership qualities such as being able to create and communicate a vision, inspiring people and utilizing their strengths, and uniting people behind a common goal.

2. Small Businesses: Along with having determination and a commitment to hard work (required for campaign life), successful entrepreneurs know how to manage a budget and work with people. Add to that an already established network (i.e., potential donors and volunteers) and a good perspective on how government impacts small business, and you have a leader with a lot of potential.

3. Appointed Government Boards: People who are appointed to these boards usually have to undergo an application and review process, and they are typically chosen because they have some kind of expertise or experience in a specific area related to governing. Knowing how things work and having previous government service on their resume can give them a leg up with some voters.

4. Everywhere: A person who would make a good leader often has a finger in almost everything going on in your community. You’ll find them teaching Sunday School on Sunday morning, volunteering at the food bank on Tuesday, at the Town Council meeting on Thursday and coaching a little league game on Saturday. If you can find someone with your values and that commitment to the community, see if you can get them to go to the next level and channel their energy into running for office.

5. The Mirror: Don’t count yourself out! If you have ever thought about running for office, make a list of your strengths and weaknesses. Then gather information about the office you could run for, and have a meeting with people you trust to give you straight answers about whether you would make a good candidate. Make sure to get input from someone with local campaign experience, and if you and your family are on the same page, jump in the ring!

Once you know what you are looking for and where to look, make a plan and make it a priority to encourage these people to run for office. Then help train them, support them, and see what difference new conservative leaders can make in your community!

Every candidate needs to be able to answer the question “Why are you running?” Here are some tips to help you communicate your answer and formulate your message. For information on American Majority’s New Leaders Campaign Training, click here.

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