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6 Ways to Prepare to Run for Office

When it’s time to kick off your campaign, you’ll be able to hit the ground running if you already have some key building blocks in place. There’s no such thing as starting too early when it comes to preparing to run for office, so while you are weighing your decision or waiting for your election cycle to come around, take these steps:

  • Google yourself. Look to see what comes up on the first page of search results, and do some
    SEO (search engine optimization) as needed to put your best face forward online.
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  • Buy your name as a url– and consider buying different variations of it. Even if you use a different
    url for your campaign down the road, you don’t want to leave the door open for future opponents
    to own your name online.
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  • Get involved in local campaigns. It’s a great way to see what works and what doesn’t, and an opportunity to increase your visibility in the community. The connections you make while doing this can benefit your campaign down the road.
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  • Examine your social media. Look through your old tweets, Facebook posts and photos and take down any that could create unnecessary controversy. While deleting these things or changing your privacy settings might not make them disappear completely, at least you won’t be handing your opponent a story on a silver platter.
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  • Be visible. Attend school board, town council and county committee meetings. This will help you learn about the issues and develop knowledgeable positions, plus you will get to observe meeting
    protocol and the governing process firsthand.
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  • Learn how to run a campaign! If you are going to put time and money into an election, you want to make sure you do everything you can to win. Between online resources and in-person campaign training seminars there is no excuse for being unprepared.

Making the decision to run for office can be difficult, but taking these steps will probably help you assess whether or not you are ready, willing and able to jump in and give it your all.

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